How to Build a Strong Company Culture

Building a company culture is no easy task. Building a company culture so strong that it encourages employees to refer their friends is even more challenging. With consistent action on employee feedback, continuous training and referral incentives, this goal can be accomplished.

Asking for Feedback

Building a strong company culture starts with asking for feedback and listening to what your employees have to say. Start with receiving honest and accurate feedback by implementing tools such as an old fashioned suggestion box or bringing in third party consultant to asses and facilitate an anonymous conversation. Once this feedback is received, build off of these suggestions and follow through with your commitment to make your employees voices heard. Consistently building and improving your business based off of feedback is a sure fire way to ensure your employees feel heard and valued.

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Encourage Your Employees

Offering training and encouraging employees to continuously better themselves by learning about the newest technologies, techniques and regulations is a way to show employees that you're willing to invest in them and their future at your company. These educational opportunities can also help to build a more skilled workforce, which will draw in new talent who also know the value of gaining new skills.

69% of employees would work harder if they felt their efforts were appreciated.

Offer Incentives

By taking steps like offering and encouraging further education and building strong community culture through consistent feedback, your entire staff will be more inclined to encourage their friends to take an opportunity at your company, especially if you offer referral incentives.

Some examples of referral incentives include:

  • Cash Bonus
  • Gift Card
  • Paid Time Off
  • Nice Lunch with the Boss

These incentives can provide that extra push when an employee knows of a friend looking for a new opportunity to step up and encourage them to apply at your company. Referral incentives are highly likely to pay off as one-third of new hires quit their jobs after six months, whereas referred employees have a 45% retention rate after two years.

By building a strong company culture, your employees won't only want to stay, but they will want to spread the word of how great it is to work for your company, thus bringing you the very best talent. It all starts with culture and cultivating that environment of open communication.


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