Companies are no longer just striving to create a product or service that is better than the competitor. In this shifting people management environment they must create a work environment that is better and more fulfilling for the employee. Poor company culture makes employees feel undervalued and increases turnover, while positive company culture does just the opposite.
When a meaningless company culture is in place employees, new and old, feel unwelcome, undervalued and can’t see the impact of their contributions. Company values should be emphasized through continuous management feedback and reinforcement; if not, success is disconnected and employees can feel defeated. With countless jobs available, top talent doesn’t have to endure a negative or disjointed company culture. Applicants are now solely seeking out businesses that make the “Best Places to Work” lists.
A positive, transparent, open culture needs to be the core of your company’s identity. To make this possible, the company’s vision, values, norms, systems and beliefs need to not only be made clear, but communicated often and managed to daily. Immerse new hires in the culture on day one with a clear employee onboarding process and have a plan in place to reinforce the culture throughout employment. Open communication makes the workplace more productive and enjoyable, while getting you one step closer to making the “Best Places to Work” lists. Retention not only increases, but top talent competes to work for your company, which helps your company create a strong succession plan.
BirdDogHR believes that a company culture defines the values and environment of the organization. When employees feel comfortable and understand how they influence and can contribute to company success, they will want to stay and develop their skillsets within the organization. To learn more check out 5 Techniques to Retain Top Employees.